Atobrah Nyantakyi Augustine (The Media) Biography
Early Life and Family
Atobrah Nyantakyi Augustine, popularly known as “The Media” and “The Media is Everywhere,” is a dynamic and multifaceted individual from Konongo, Asante Akyem, Ghana, celebrated for his transformative contributions to education, content creation, and the creative arts. Born on August 8, 1999, Augustine is one of three siblings, with his elder brother, Atobrah Andrews Yamoah, serving as the CEO of Yamoahblog, a content creation platform focused on music, entertainment, and lifestyle. His late father, Kofi Atobrah, was a respected teacher whose dedication inspired Augustine’s passion for education. His mother, Akosua Gyamfuaa, a hairdresser, has been a pillar of support in his journey. Augustine draws inspiration from his role models, Wode Maya, a renowned Ghanaian YouTuber and vlogger; Ameyaw Debrah, a prominent blogger and media personality; and Nas Daily, a global content creator known for his storytelling, motivating his commitment to impactful media and creative arts.
Education
Augustine’s educational journey reflects his growth from a shy yet talented child to a versatile and influential figure:
Saint Gabriel Primary School, Konongo: As a young student, Augustine was a shy kid with a flair for dance, often entertaining peers with his moves and love for making jokes, which laid the foundation for his creative pursuits.
Konongo Ancilla Junior High School: Augustine’s curiosity and intelligence shone through, as he actively engaged in learning and began developing his leadership and creative skills.
Konongo Odumasi Senior High School: He excelled academically across all fields, demonstrating intelligence and versatility while honing his talents in dance and media, setting the stage for his future contributions.
Offinso College of Education: Currently pursuing a B.Ed in Primary Education (Music), Augustine serves as the Entertainment Prefect, organizing cultural and artistic events to engage students and promote creative expression. His scholarly work focuses on advancing creative arts education in Ghanaian basic schools, particularly in the Offinso Municipality, where he has researched challenges like inadequate teacher training, drawing on sources like the National Council for Curriculum and Assessment (NaCCA) and studies by Swanzy-Impraim et al. (2023). Additionally, Augustine has earned a degree in Media Marketing and Publicity from HubSpot Academy, a globally recognized online platform offering free courses in digital marketing, content creation, and social media strategy, enhancing his skills in promoting Ghanaian talent through strategic media campaigns.
Society Unplugged and Asante Akyem Celebrities
As the founder of Society Unplugged, Augustine has created a platform dedicated to promoting Ghanaian talent and fostering creativity through music videos, artist interviews, and cultural content. He also initiated Asante Akyem Celebrities, a platform celebrating notable figures from the region, including musicians Amakye Dede, Ohene Kwame Frimpong, Bless GH, Option Music, Kuajo Laughter, 2K Geng, and Kwesi Amewugah, among others, elevating the Asante Akyem creative arts industry and fostering regional pride.
Community Involvement
Augustine’s commitment to his community is evident through his active involvement in cultural initiatives. In 2024, he served as a key member of the Asante Akyem Central August Festival (AACAFest) Committee, contributing to the success of the second edition of the festival, held from August 22 to September 1, 2024, in the Asante Akyem Central Municipality. Themed “Connecting, Projecting, and Developing,” the festival featured events like a health walk, health screening, trade fair, awards night, Miss AACAFest, and a food bazaar, with Augustine’s media expertise enhancing its visibility and showcasing local talent. He is also a prominent figure in Kayanival, a cultural platform in Asante Akyem, where he organizes events to promote local artists and highlight the region’s cultural heritage.
Awards and Recognition
Since 2018, Augustine has received five awards for his contributions to dance and media:
Best Dancer (KOSS, 2018)
Best Student Blogger (2018)
Best Dancer (Asante Akyem Premium Awards, 2022)
Best Dance Group (Asante Akyem Premium Awards, 2022)
Best Media Personality (Global Youth Awards)
Online Presence
Augustine maintains a robust online presence under the handles SocietyUnplugged and The Media is Everywhere, amplifying his initiatives across multiple platforms:
YouTube: SocietyUnplugged features music videos, artist interviews, and cultural content.
Facebook: SocietyUnplugged and The Media is Everywhere share updates on projects and events.
Instagram: SocietyUnplugged and The Media is Everywhere promote music, dance, and freestyle content.
X: SocietyUnplugged and The Media is Everywhere engage with trending topics and entertainment news.
LinkedIn: Atobrah Nyantakyi Augustine highlights his leadership and expertise in content creation.
TikTok: SocietyUnplugged shares short-form dance and creative content.